About CBAM Advisory

Practical carbon and CBAM expertise for international business.

CBAM Advisory is the CBAM-focused advisory division of Decarbonise Fuel Limited.

We support manufacturers, exporters and importers responding to the practical requirements of EU and UK CBAM.

Our team brings together experience across carbon accounting, validation and verification, renewable energy, corporate finance and international business development.

Our Story

From decarbonisation to carbon-border compliance.

Decarbonise Fuel was established in 2020 with a focus on renewable energy and emissions reduction.

As carbon regulation increasingly became connected with international trade, manufacturers and importers began facing a different challenge: emissions information was no longer only part of sustainability reporting; it was becoming part of product-level trade and compliance requirements.

CBAM Advisory was developed to focus specifically on that area.

Today, we work with businesses affected by EU and UK CBAM, bringing together the technical, carbon and commercial experience of our wider team.

Meet the Team

William Carr, Co-Founder & Managing Director

William Carr

Co-Founder & Managing Director

William’s background spans corporate finance, renewable energy and commercial project development.

His renewable-energy experience includes work in biomethane and the development of a food-waste digestion project designed to process more than 50,000 tonnes of waste annually.

At CBAM Advisory, William leads the company’s commercial strategy, client relationships and business development.

Muhammad Sajawal, Co-Founder & Director, Technical & Compliance

Muhammad Sajawal

Co-Founder & Director, Technical & Compliance

Muhammad’s work focuses on carbon markets, greenhouse-gas accounting, validation and verification, and CBAM technical compliance.

His experience includes work associated with Gold Standard and Verra VCS projects, greenhouse-gas validation and verification assignments, and technical expert roles with international carbon and assurance organisations.

At CBAM Advisory, Muhammad leads the company’s technical and compliance work across EU and UK CBAM.

James Carr, Sales Director

James Carr

Sales Director

James has experience in renewable energy, emissions-reduction solutions and business development.

His work has involved supporting organisations exploring renewable-energy options and lower-emission business solutions.

At CBAM Advisory, James leads client engagement, commercial relationships and business development.

Part of Decarbonise Fuel Limited

CBAM Advisory operates as part of Decarbonise Fuel Limited, a UK company established in 2020.

Decarbonise Fuel Limited

Company No. 12596071

19 Springfield Road
Guildford GU1 4DW
United Kingdom

Speak With the Team

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